from 10-01-2022 to 09-01-2023
This report was created on 09-05-2023 and will expire on 09-19-2023.
Sample report
Store overview
A quick overview of store level KPIs and growth. We compare your metrics with companies similar to yours.
Excellence
Opportunity
Attention
Not available
Revenue
+20.00%
Compared to the same period a year ago
Below average
Customers
+10.00%
Compared to the same period a year ago
Below average
% Customers with 2+ orders
24%
Below average
Average order value (AOV)
$89.21
Above average
Average revenue per customer (ARPU)
$120.67
Above average
Average number of orders per customer (ANO)
1.2
Above average
Revenue
Order breakdown by segment
% of total | Count | |
Account created 0 order |
10% | 5,000 customers |
One timer 1 order |
66% | 33,000 customers |
Repeats 2 orders |
22% | 11,000 customers |
Loyals 3+ orders |
2% | 1,000 customers |
How long do customers wait between orders
Excellence
Opportunity
Attention
Not available
Account created to first order
50% of customers bought before
1 day(s)
Meet average
1st order to 2nd order
50% of customers bought before
14 week(s)
Above average
Purchase timing — 1st order to 2nd order
What is purchase timing?
We analyzed every repeat order in the last 12 months to show you the wait time between the 1st and the 2nd order.
How to read your chart?
If week 5 = 10%, it means 10% of customers made their 2nd order, 5 weeks after their 1st order.
Top product replenishment rates
Here’s the replenishment rates of your top 3 products, ranked by gross revenue.
Excellence
Opportunity
Attention
Not available
Avg. Replenishment rate
13.75%
Above average
Avg. Replenishment frequency
59 day(s)
Below average
Top products | Items sold | Gross revenue | Replenishment rate | Replenishment frequency |
12345671 Product 1 |
25918 | $1,943,850.00 | 13.00% | 75 day(s) |
12345672 Product 2 |
16292 | $977,520.00 | 18.00% | 63 day(s) |
12345673 Product 3 |
9007 | $576,448.00 | 12.00% | 49 day(s) |
Top product journeys
What do customers buy on their 2nd and 3rd order?
12345671
Product 1
3.28%
buy next
12345674
Product 4
12.95%
buy next
12345674
Product 4
12345672
Product 2
1.97%
buy next
12345671
Product 1
7.17%
buy next
12345673
Product 3
12345673
Product 3
4.05%
buy next
12345672
Product 2
6.83%
buy next
12345674
Product 4
Out of 24,000 customers who purchased Product 1, 87% (20,880) of them haven’t purchased again.
Your repeat purchase rate is 24%. Optimise your post-purchase flow using Lifecycle Journey.
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